URBAN RESEARCH GREEN BAR

To commemorate the 10th anniversary of Fashion’s Night Out (FNO), Aiko Fukuda was commissioned by URBAN RESEARCH to curate an immersive, living canvas at their flagship Omotesando location. Transforming the iconic green bar into a sanctuary, the installation invited visitors to step directly into Aiko Fukuda’s signature botanical world. By wrapping the entire care in my bespoke floral pattern, the installation offered a sensory experience where the customers became an integral part of the artwork. The collaboration encompassed the design of limited-edition beverages, interactive photo installations, and a live personalization event, which transformed static illustration into a participatory spatial experience. Through a strategic technical partnership with Roland DG, the delicate textures of Aiko’s hand-drawn work were precisely rendered across the entire venue, establishing a cohesive aesthetic thread that bridged art, commerce, and daily life.

Project Roles Collaboration Artist, Textile Illustration, Concept Making
Clients Urban Research
Time 2018
Media Site Specific, Package, Advertising