_{For the recent campaign commemorating the reformulation of BAUM’s signature hand cream, I was commissioned to illustrate the 15 botanical flowers that define the product’s restorative power. Inspired by BAUM’s philosophy of "symbiosis with trees," my creative process was an exercise in botanical dialogue. I sought to capture the distinct fragrance, personality, and medicinal role of each plant, translating these abstract qualities into detailed visual motifs. The resulting artwork was integrated into a cinematic animation, anchoring the campaign’s digital and retail presence. From social media advertisements to in-store digital displays, the illustrations serve as a meditative bridge, inviting audiences to experience the deep, restorative wisdom of the forest that grounds the BAUM brand.}

_{Project Roles Illustration
Clients Lambant Production
Media Social Media Advertising Campaign, Website, In-store Graphic Motion}